THE MOROCCAN BARB HORSE HONOURED AT THE ALLTECH FEI WORLD EQUESTRIAN GAMES™ 2014 IN NORMANDY

KINGDOM OF MOROCCO DUE TO TAKE PART:

The world’s best riders will compete in the Alltech FEI World Equestrian Games™ 2014 in Normandy, a major event in the world equestrian calendar. The Normandy 2014 edition will also boast the exceptional presence of the Kingdom of Morocco, as the Games will honour the Barb horse and set the stage for top Moroccan riders.

Games spectators will learn about the Moroccan Barb horse through an exhibition and the Games’ rich artistic programme. The breed will also appear in the Opening Ceremony and in the Games Village.

IN THE SPOTLIGHT, THE MOROCCAN BARB:

A land passionate about equestrian traditions, the Kingdom of Morocco toils to preserve and showcase its valuable equine heritage. In Morocco, the horse represents beauty, nobility and a powerful socio-economic role that all Moroccans are proud of.

The territory’s emblematic Barb horses are the embodiment of universality. Through history, they have made man rich and have had a significant influence on equestrian culture.

The Barb horse thus boasts a particular appeal in Morocco, and this esteem is displayed by the national equine industry’s strategy of developing and promoting the breed.

Furthermore, Morocco is the founding member of the Worldwide Organisation for the Barb Horse (OMCB) and currently presides over the organisation as part of a four-year term.

The “Horse of Honour” project, which honours emblematic horse breeds from all over the globe, is one of the illustrations of Around the World in 80 Horses, the common theme of the non-sporting programme for the Alltech FEI World Equestrian Games™ 2014 in Normandy. These 80 stories about Man and Horses penned by Jean-Louis Gouraud, a writer and equine historian, will take spectators on a journey of discovery and will feature in various ways during the 15 days of competition.

NORMANDY 2014 ORGANISING COMMITTEE:

Press contacts (interview requests and editorial content)
Agence Blanco Negro – National and international
Email: presse@normandie2014.com
Tel. +33 (0)1 47 72 81 41 - Mob. +33 (0)6 83 00 83 83

Media operations office (accreditation, accommodation, transport, service for the media on site)
Email: media.operations@normandie2014.com
Agence CKFD - Tel. +33 2 31 84 02 97

MEDIA INFO:

To download all our content, please make your request for an access on our MEDIA page:http://www.normandy2014.com/media

ABOUT THE MOROCCAN EQUINE INDUSTRY:

The major stakeholders of the Moroccan equine industry will appear under the common title “The Moroccan Barb horse”: the Ministry of Agriculture and Marine Fisheries, the Royal Society for the Promotion of Horses (SOREC), the Royal Federation for Equestrian Sports of Morocco (FRMSE), the Horse Show Association (ASC), and the Morocco Royal Tour (MRT).

The partners of the Moroccan equine industry are proud to help horse-lovers to fulfil their dreams and spread the word about Morocco’s equestrian jewels of the past, present and future to as many people as possible, in particular the younger generations.

ABOUT THE ALLTECH FEI WORLD EQUESTRIAN GAMES™ 2014 IN NORMANDY:

The Alltech FEI World Equestrian Games™ 2014 in Normandy will open the way in France to further sizeable events: Euro football 2016, the Handball Worlds 2017 and the Ryder Cup of golf 2018.

Organized every four years and alternating with the Olympic Games, under the aegis of the International Equestrian Federation (FEI), the Games are the largest equestrian event in the world. They will be held from 23 August to 7 September 2014.

The event gathers together eight sports over fifteen days of competition: Show jumping, Dressage, Eventing, Driving, Reining, Vaulting, Endurance and Para-Dressage. It brings together over 60 nations, 1,000 athletes and horses, who can showcase their talent to an expected 500,000 spectators on top-level equestrian competition grounds.

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